13 setembro 2019
Historical edition of SIAVS confirms Brazil’s vocation to feed the world
Organized by the Brazilian Association of Animal Protein, the International Poultry and Pork Show promoted businesses and debates in São Paulo
Bringing together over 20,000 people from dozens of countries, the International Poultry and Pork Show (Salão Internacional da Avicultura e Suinocultura – SIAVS) ended its 2019 edition with a record audience and optimism about the future. Producers, executives, technicians and authorities were in São Paulo from Tuesday (27) to Thursday (29) for a series of debates that proved the quality and sustainability of the Brazilian product.
Organized by the Brazilian Association of Animal Protein (Associação Brasileira de Proteína Animal – ABPA), the event focused on image and competitiveness as ways to strengthen the domestic production in the foreign market. “We saw here a Brazil that works and has all that it takes to become a giant that will feed the world in the coming decades,” ABPA president Francisco Turra said.
Over the three days of activities, SIAVS had an intense program, with about 2,400 participants. In addition to intense technical debates, it was a stage for business: at one of the largest agribusiness trade shows in the country, it brought together all the links of the production chain. Booths from more than 170 companies showcased new technologies, products, and services. Around 1,600 contract and independent suppliers participated in the Producer Project (Projeto Produtor), which shared best practice guidelines and market information.
This SIAVS edition marked an important date: 50 years ago, the first event that brought together the entire industry was held. Since then, there have been 26 trade shows. “During this period, we developed integration and had most of the achievements in the Brazilian agribusiness. We invested and dared to look beyond the confines of our territory”, celebrated Turra. The former Minister of Agriculture pointed out that poultry and pork farming represents more than 4 million direct and indirect jobs, US$ 8.5 billion in exports and a GDP of over BRL 80 billion in the country.
The content of the debates and the deals closed during the trade show revealed a strong trend towards internationalization. One of the novelties launched at the event was the Brazilian Breeders brand – which brings together the poultry genetics industry, with the aim to increase the participation of the domestic product in global trade shows and roadshows, as well as events in potential markets.
Image and reputation
During the panels, experts emphasized that technical excellence is not enough for the product to stand out abroad – it is also necessary to protect the international image of the domestic agribusiness. This was the main point of the discussions on Salmonella, a widely debated topic that featured a special symposium on Thursday (29). The activity was moderated by Professor Edir Nepomuceno da Silva, from the University of Campinas (Unicamp).
The health of the domestic production is unquestionable, according to ABPA’s assistant technical director Sulivan Alves. “Brazil is a signatory of the Codex Alimentarius and strictly follows its science-based recommendations”, she said, citing the international document that summarizes codes of conduct and guidelines on food safety. The expert compared Brazil’s figures with other industry players – such as Poland and France – showing that, in terms of percentage, our rates of Salmonella notifications are much lower.
Three days of an intense program
The opening of the event was marked by a wide political representation. Six governors attended the ceremony: João Doria (São Paulo), Romeu Zema (Minas Gerais), Renato Casagrande (Espírito Santo), Ratinho Júnior (Paraná), Reinaldo Azambuja (Mato Grosso do Sul) and Eduardo Leite (Rio Grande do Sul). Members of Parliament and leaders of government agencies, such as Apex-Brasil president Sergio Segovia, were also present.
The Minister of Agriculture, Tereza Cristina, was the honoree of this SIAVS edition. She highlighted that Brazil is a power in agribusiness and also in protecting the environment, “More than ever, we need to stay united. Brazil has the vocation of putting food on the plate of billions of people”, she said.
Another highlight of the program was a panel with the CEOs of the three largest companies in the industry in Brazil: Gilberto Tomazoni (JBS), Lorival Luz (BRF) and Mario Lanznaster (Aurora Alimentos). During the debate, the executives pointed out that the growing demand for animal protein worldwide represents a great opportunity for Brazil.