Sustainability in poultry and swine farming in Brazil will be in evidence in a multisensory space installed in the middle of the International Poultry and Swine Farming Exhibition (SIAVS), the largest event in the sector in the country, which will be held between August 9th and 11th at Anhembi Park, in São Paulo (SP).

With the objective of promoting an immersion in the production chain, the SIAVS Experience – the name given to the space – will have an area of ​​more than 70 square meters destined exclusively for the experience.

There will be several giant LED screens in a labyrinth with mirror games, as well as a room with mapped projection that promotes an optical illusion in 3 dimensions. The experience is completed by the sound and the smell of wet earth, which is strategically released by odorizers scattered throughout the space.

The experience will be guided by presentations about the sectors, high quality production, the country’s role as a partner for food security and the importance of overcoming barriers to the production and distribution of food in the world, in addition to the international sustainability campaign maintained by ABPA – with the theme “Good Food for the People and the Planet”, or “Good Food for the People and the Planet”.

“In addition to business and knowledge generation, SIAVS is a great showcase of our sector to the world. It is a unique opportunity for us to share important values ​​and information about the characteristics that make our productive chain sustainable and strategic for global food security”, analyzes ABPA President Ricardo Santin.

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